Restaurant Enrolment

Savour York Region Restaurant Week returns THIS FALL!

Get ready to savour the fall flavours of Savour York Region Restaurant Week

OCTOBER 15 – OCTOBER 28, 2018

York Region’s most Delicious DINING EVENT, bringing together friends, family and food!

Calling all restaurants to one savoury event!

Below you will find helpful information to make Savour York Region Restaurant Week a success for your restaurant.

Thank you for participating in Savour York Region Restaurant Week!

How to maximize your participation in Savour York Region Restaurant Week:

1) Your menu is key
Create menus that are descriptive and interesting to attract guests to your restaurant.

2) Utilize Savour York Region Restaurant Week marketing materials
Savour York Region Restaurant Week promotional posters and post cards are available to participating restaurants. Please be sure to include the post cards inside the cheque folders presented at every table and hang posters and signs in street-facing windows.

Posters, Post Cards & Menus: Participants will receive Post Cards (for bill folders and table displays), window Posters promoting SYR Restaurant Week, and customized SYR Menus.

3) Utilize electronic Savour York Region Restaurant Week electronic assets
As a participating restaurant you may use the Savour York Region Restaurant Week logo on your website, social media and e-communications. Also, you may send out the Savour York Region Restaurant Week e-blasts to your own email database.

4) Familiarize your staff with Savour York Region Restaurant Week
We strongly encourage you to discuss the promotion with service staff to ensure that they are familiar with Savour York Region Restaurant Week and can answer any questions your guests may have.

5) Take advantage of increased traffic during Savour York Region Restaurant Week
Having a front of house staff that understands the program is an important first step. Having processes in place to convert these first-time guests into repeat customers is the ultimate goal. Email collection cards, bounce-backs, or simple, gracious gestures such as a complimentary amuse bouche, a visit from the manager to welcome them, or courteous service, can all serve to make sure that guests return.

6) Track your Savour York Region Restaurant Week results!
We will be asking you to give us a reporting of the actual number of Savour York Region Restaurant Week meals sold, reservations, etc. at the end of the program along with several other subjective pieces of feedback so that we can evaluate the success of the program.

Savour York Region Restaurant Week is an exciting and powerful event to have your restaurant reach new customers and treat your regulars, across the region and beyond.  The event brings thousands of diners to the region generating millions of dollars in sales and economic development.

Payment


After you’ve filled out the registration form, you have the option of paying securely via any major credit card or PayPal account. Simply click the button below:

FAQ’S FOR PARTICIPATING RESTAURANTS

Does my restaurant have to participate for the entire length of the program?
Yes. All participating restaurants are required to participate for the full duration of the event.

Do I have to offer a multi-course lunch and or dinner to participate?
Yes. It is completely up to the restaurant to determine the menu, but to participate in the program you must have a multi-course meal at one of the fixed price points (not including tax and gratuity). The program must offer a multi-course meal and must be available to a single diner for $15 or $20 for lunch (optional) and $25, $35 or $45 for dinner.

Can I also advertise with Savour York Region Restaurant Week?
Yes. Co-operative advertising opportunities will be available with our media campaigns. Please ask for details.

If we are a chain restaurant, does each unit in the chain have to register separately if they want to participate?
Yes. All restaurants receive identical benefits so each participating restaurant has to register individually.

Savour York Region: Restaurant Enrollment

Welcome to Savour York Region! Are you a restaurant owner interested in joining our Restaurant Week? If so, you’re at the right place! Let us all work together to give people the best food experience in a whole week! Proceed below if you want to know more.

Savour York Region Restaurant Week returns this fall!

Get ready to savour the fall flavours of Savour York Region Restaurant Week!

This week, from October 15 to October 28, 2018, Savour York Region will be hosting the most delicious dining event you will experience. We will bring together friends, family and food in one place!

We are calling all interested restaurants to join us in this one savoury event! 

Below you will find helpful information to make Savour York Region Restaurant Week a success for your business! We will work together to get your restaurant the recognition it deserves!

Here are some tips on how you can maximize your participation in Savour York Region Restaurant Week:

1) Your menu is key.

Create menus that are descriptive and interesting to attract guests to your restaurant. Appealing to your customers is not limited to the taste of your dishes and how well they are presented on the plate. It includes the menu that you offer them because this is the first thing they will encounter upon entering your restaurant. Menus are not simply a list of all kinds of food you can offer; instead, it is a sales tool you can utilize to encourage people to dine in your restaurant instead of in a nearby competitor. 

Avoid providing your customers too much information and choices because this will only overwhelm them. In fact, too many options can subconsciously stress people, and you wouldn’t want to give them a negative experience immediately after sitting down. Maintain a moderate amount of information on your menu while keeping it succinct so that it leaves room for curiosity and excitement. 

In addition to this, choose a font that is easy to read and refrain from using too many culinary jargons. Make sure that the letters are not too small to read or too big that they seem unproportionate with the rest of the elements in the menu. Remember that your goal is to impress your customers without giving them too much of a hard time!

2) Utilize Savour York Region Restaurant Week marketing materials

Savour York Region Restaurant Week promotional posters and postcards are available to participating restaurants. Please be sure to include the postcards inside the cheque folders presented at every table and hang posters and signs in street-facing windows.

One of the best ways to direct people’s attention to your restaurant is through marketing materials. Savour York Region’s Restaurant Week has proudly acquired a considerable amount of supporters over the years, and by being one of the participating restaurants, you already have a platform to showcase your business to these people. Now you only have to focus on making sure that your materials are of great quality so that people will spare them more than a glance.

3) Utilize electronic Savour York Region Restaurant Week electronic assets

As a participating restaurant, you may use the Savour York Region Restaurant Week logo on your website, social media and other online communications. Also, you may send out the Savour York Region Restaurant Week e-blasts to your own email database.

With the online presence that Savour York Region has managed to build, you can reach a wider audience through your posts and advertisements. Make sure you utilize this throughout the entire Restaurant Week to maintain your brand and to communicate with potential customers.

4) Familiarize your staff with Savour York Region Restaurant Week

We strongly encourage you to discuss the promotion with service staff to ensure that they are familiar with Savour York Region Restaurant Week and can answer any questions your guests may have.

There is nothing more inconvenient to a customer than asking a simple question and being referred to multiple persons for answers, mainly because the staff members are not knowledgeable enough about the event. To avoid this, brief your staff about the ins and outs of the Restaurant Week and anticipate some possible questions that customers may ask. Come up with a definite answer that all staff members can use so that you can quickly pull out an answer from the top of your head. This way, all responses of the staff will be accurate and similar, reflecting the teamwork and cooperation among the group.

However, if a staff member feels unsure about how to respond, it is better to refer the customer to a higher staff member so that misinformation can be avoided. 

5) Take advantage of increased traffic during Savour York Region Restaurant Week

Having a front of house staff that understands the program is an important first step. The ultimate goal is having processes in place to convert these first-time guests into repeat customers, which is exactly what Savour York Region’s Restaurant Week offers. 

Email collection cards, bounce-backs, or simple, gracious gestures all make for a great experience for the customers. You can give them a complimentary amuse-bouche, a visit from the manager to welcome them or other courteous services. These factors can all serve to make sure that guests leave your restaurant feeling satisfied and determined to come back for more.

Since Savour York Region has already gained a following from different walks of life, it will be easier for the participating restaurants to invite people to dine in and get that first taste. The real challenge would be to impress your customers enough to make sure they return the following days. If all goes well, they might even invite their friends to try your menu!

6) Track your Savour York Region Restaurant Week results!

We will be asking you to give us a reporting of the actual number of Savour York Region Restaurant Week meals sold, reservations and other services made at the end of the program along with several other subjective pieces of feedback. This is so we can evaluate the success of the program and determine which other aspects need to be improved.

Savour York Region Restaurant Week is an exciting and powerful event that can help your restaurant reach new customers and maintain a connection with your regulars from different regions. The event brings thousands of diners to a single area and generates millions of dollars in sales and economic development.

Are you ready to participate? Prepare your restaurant and get started now! Send our team a message and we will coordinate with you shortly.

Thank you for participating in Savour York Region Restaurant Week!

How can I make a payment?

After you’ve filled out the registration form, you have the option of paying securely via any major credit card or PayPal account. 

For those who wish to pay with cash, you may visit us in our headquarters at the address below:

Savour York Region

c/o Plan B Promotions Inc.

27 Roytec Road | Unit 4

Vaughan, ON

L4L 8E3

Please note that payments made are not subject to refunds.

If you have any further questions, kindly reach out to our team at Savour York Region and we will be happy to help you!

FAQ’s for participating restaurants

Does my restaurant have to participate for the entire length of the program?

Yes. All participating restaurants are required to participate for the full duration of the event. Pulling out in the middle of the week will not be allowed. This is to remain fair to other restaurants that have attempted to join the event but were unable to participate due to the lack of slots available. We want to ensure that all participants make the most of the week in furthering the success of their business. 

Do I have to offer a multi-course lunch and or dinner to participate?

Yes. It is completely up to the restaurant to determine the menu, but to participate in the program you must have a multi-course meal at one of the fixed price points (not including tax and gratuity). The program must offer a multi-course meal and must be available to a single diner for $15 or $20 for lunch (optional) and $25, $35 or $45 for dinner.

Can I also advertise with Savour York Region Restaurant Week?

Yes. Co-operative advertising opportunities will be available with our media campaigns. Please contact our advertising team for more information on this.

If we are a chain restaurant, does each unit in the chain have to register separately if they want to participate?

Yes. All restaurants receive identical benefits so each participating restaurant has to register individually.

Are you ready to expand your target market and introduce your specialities to a diverse group of people? Join us as we prepare for Savour York Region Restaurant Week! Register now before slots run out!